The 2020 holiday season is unlike any other holiday shopping season. The coronavirus pandemic has caused unprecedented changes in shopper behavior and that impacts everything, including the pinnacle of holiday shopping: The Cyber 5. The five-day shopping period from Thanksgiving through Cyber Monday is often a promotion-filled sprint retailers have come to depend on as a major contributor to their bottom line. But what will happen this year, with retailers spreading out promotions, fulfillment operations maxed out and Amazon Prime Day later in the year? This webinar will dive into what happened over the Cyber 5 weekend, with ecommerce sales and growth estimates, website traffic data, and how online retailers big and small performed.
April Berthene, Managing Editor, Digital Commerce 360
Beth Moriarty, VP Product and Corporate Marketing, Yottaa
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